Clinical thinking, gently applied. Why we chose the best-absorbed forms of magnesium over the biggest number on the label — and how to know if you're running low.

Magnesium should be simple. It's one of the most common shortfalls we see — with an estimated 60% of people falling below recommended levels — and it's involved in hundreds of processes in the body. And yet it's one of the most misunderstood supplements on the shelf, largely because of one thing: the number on the front.

We wanted to do something different.

The Form Makes the Difference

Walk down most magnesium aisles and you'll see big, bold strengths — 375 mg, 500 mg — usually built on magnesium oxide. Oxide is cheap and lets a brand print an impressive number, but the body absorbs very little of it. A large label figure can deliver a small usable dose.

We've built ours around two of the best-absorbed forms instead: magnesium citrate, which is well tolerated and easy on the system, and magnesium bisglycinate, magnesium bound to the amino acid glycine, prized for how gently and completely the body takes it up. A lower number on the label, but a form your body is far happier to use.

A Meaningful Dose

Ours provides 250 mg of elemental magnesium — around 67% of the NRV. That's a deliberate, meaningful dose: enough to make a real contribution, in a form that's properly absorbed. Some customers are surprised it isn't a bigger number, until they understand that with magnesium, the form matters more than the figure.

Magnesium contributes to:

normal muscle function
normal functioning of the nervous system
normal psychological function
the reduction of tiredness and fatigue
normal energy-yielding metabolism
the maintenance of normal bones and teeth

Could You Be Running Low?

Magnesium sits behind a lot of everyday functions, so a shortfall can show up in ways people don't always connect. Some of the more common things we hear about at the counter:

muscle cramps, tension, or eyelid twitches
persistent tiredness and fatigue
feeling frazzled, wired, or low
restless, tense evenings
more frequent headaches

Who tends to be more at risk? Anyone under sustained stress, people who exercise hard, those on lower-magnesium modern diets, and older adults, whose absorption tends to decline. As always, if you're unsure, it's worth a conversation with your GP.

How We'd Take It

One serving daily, and consistency is what counts — magnesium rewards the regular taker rather than the occasional one. Many people prefer it in the evening as part of winding down. It sits comfortably alongside the rest of the collection, and pairs particularly naturally with our Iron Complex, where a small amount of citrate already features.

Why We Made This

Magnesium comes up in conversation at the counter every single day. We wanted to make one that was honest about what matters: the right forms, a dose that means something, and nothing included for show. A lower number on the label, and a formula your body can actually put to work.

Find Magnesium in store at Apothecary 27, Haslemere, or online. Developed by our in-house nutritionist, without artificial binders, fillers or additives.

MAGNESIUM | THE ONE THAT WORKED, WHERE OTHERS DIDN’T