Oud is one of the most prized aromatic ingredients in the world — resinous, smoky, and ancient in its associations, with a depth that few other materials can rival. In Iconic, it takes centre stage without apology, supported by a cast of ingredients that have been used in perfumery for centuries precisely because they belong together.
Saffron and cinnamon open the fragrance with immediate intensity — warm, slightly sweet, and shot through with a brightness that stops short of sweetness. These are spices that command attention, and Iconic does not shy away from that. A single thread of lemon runs through the opening, cutting the richness and preventing it from becoming too dense too quickly. The heart is where the oud announces itself fully — smoky, woody, complex, evolving on the skin over time in a way that simpler fragrances simply cannot. Amber and cashmere in the base provide a soft, enveloping warmth that rounds the whole composition and ensures it wears close to the skin in its later hours.
This is a fragrance for evenings, for occasions, and for people who understand that scent is a statement. Impossibly complex, entirely deliberate, and — as the name suggests — impossible to forget. Vegan, cruelty-free, and produced in the UK. 99.3% plastic-free packaging with a handcrafted recycled timber cap.
Ingredients
Alcohol Denat., Parfum (Fragrance), Aqua (Water), Limonene, Coumarin, Linalool, Citral, Eugenol, Citronellol, Geraniol.
Vegan. Cruelty-free.
How To Use
Apply to pulse points — wrists, neck, and behind the ears — for the best projection and longevity. For a more subtle effect, spray into the air and walk through the mist. Fragrance performs best on moisturised skin.