The Truth About CBD -What It Is, How It Works, and Finding Your Ideal Strength
By Joe Jackson, Founder + Head Nutritionist at Apothecary 27When people hear “CBD,” they often think of cannabis — but the two aren’t the same thing.
CBD (short for cannabidiol) is one of over 100 natural compounds found in the Cannabis sativa plant, but unlike THC — the part responsible for the psychoactive “high” — CBD is entirely non-intoxicating.
Instead, it interacts with the body’s endocannabinoid system — a network that helps regulate mood, pain, sleep, and immune response — in ways that may support balance and calm, without altering your mental state.
What the Research Says
CBD’s growing popularity isn’t just marketing — it’s being studied widely for its potential role in:
✅ Anxiety and stress — Several studies have shown that CBD may help reduce anxiety in both humans and animals by influencing serotonin receptors in the brain (Blessing et al., Neurotherapeutics, 2015).
✅ Pain and inflammation — Evidence suggests that CBD may have anti-inflammatory and analgesic effects, which could support people with chronic pain or joint discomfort (Vučković et al., Front Pharmacol., 2018).
✅ Sleep quality — Some early research and user reports point to improved sleep, likely due to CBD’s relaxing properties rather than sedation.
Finding the Right Strength
Everyone responds differently to CBD — but starting low and building gradually is key.
At Apothecary 27, we recommend:
500 mg: A good starting point for newcomers or for supporting general relaxation and mild anxiety.
1,000 mg: Suitable for ongoing stress support or moderate symptoms.
2,000 mg: Typically used by those seeking more pronounced effects, such as pain relief or deeper relaxation.
Think of it as a tiered approach: begin at 500 mg, observe how your body responds, and increase if needed.
Oils, Gummies, and Absorption
CBD is fat-soluble, meaning how you take it affects how well your body absorbs it.
Oils are generally the most efficient option. When held under the tongue (sublingually) for around 30–60 seconds, the CBD is absorbed through tiny blood vessels in the mouth — bypassing the digestive system and allowing faster entry into the bloodstream.
One 2023 clinical study found that while sublingual oils and capsules produced similar blood levels overall, many users still report that oils act faster and feel more consistent day-to-day (Larsen et al., Pharmaceutics, 2023).
Gummies are a popular alternative for those who prefer a tastier, more convenient way to take CBD — but they must pass through digestion first, meaning slower onset and sometimes less predictable effects. What I recommend is popping one under your tongue and letting it dissolve slowly - I get a better result with this than I do with some of the “stronger” oils.
Whichever format you choose, quality and consistency matter more than hype — always look for clear lab testing, full-spectrum or broad-spectrum extracts, and low (legal) THC levels.
My Perspective
In the store, I often see people approach CBD hoping for an instant fix. It doesn’t work that way.
Instead, think of it as a gentle recalibration — helping your body return to balance over time.
Used consistently and thoughtfully, CBD can be an excellent addition to a broader wellness routine — especially alongside good sleep, nutrition, and stress management habits.
The Takeaway
CBD isn’t cannabis, and it won’t make you high.
What it can do is support calm, balance, and recovery — when chosen and used properly.
Start low, be patient, and invest in purity and transparency. The quality of what you take is every bit as important as the dosage.
Disclaimer:
This article is for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease. Always consult your GP or healthcare professional before starting new supplements, especially if you are undergoing medical treatment or taking prescribed medication.