Burning Incense For Health & Wellness


Earl of East London

Incense sticks instore now! 

At Apothecary 27, we often have incense burning, while it does provide a beautiful fragrance, the art of burning incense has benefits to the mind and body.

Burning incense can be great for:

Purifying the air.

Some incense smoke has antibacterial, fungicidal and insecticidal properties, therefore they help to purify the air. Pure air has additional health benefits which include helping to increase positive energy which is great for general wellbeing.

Enabling clarity

The use of specific incenses can enable clear thinking and help in developing a state of complete awareness. Monks for hundreds of years have recognised this benefit and use it during meditation to clear the air as well as their thoughts.

Reducing stress and anxiety

Certain fragrances such as Vanilla Incense have been scientifically proven to naturally reduce stress hormones, sooth your nervous system and promote the release of serotonin.


Earl of East London Incense (NOW AVAILABLE IN STORE)



While the burning of Sage is most commonly recognised as a Native American tradition, it has been practiced across the globe for centuries, used for healing, clearing spaces and for ceremonies. Burning sage is a great ritual for “spiritual house cleaning”

Palo Santo


Incas and Indigenous people of the Andes used the natural wood from the mystical tree Palo Santo tree for centuries as a spiritual remedy for purifying and cleansing to help restore good fortune. It is related to Frankincense, Myrrh and Copal.



Burning Rose Incense produces a wonderful energy, great for encouraging Peace, calm and a beautiful fragrance for meditating as it’s seen as a gentle and soothing fragrance.

Each Earl of East London Incense stick lasts for 45-60 minutes and they come in a high gloss package / 16 sticks per pack

We stock the full range of Earl of East London incense as well as their Candles. Click here to learn more about the inspiration behind Earl of East London and their creative exploration.


Earl of East London Incense and candles available at Apothecary 27 71-73 Weyhill, Haslemere, Surrey, GU27 1H